Diane MacEachern
Diane MacEachern, founder and CEO of Big Green Purse, is passionate about using the marketplace to protect the environment. To that end, she tells consumers what to buy so they can push manufacturers to be green. She also tells manufacturers how to be green so they can pull consumers into step behind environmentally friendly products.
Diane has launched the only company in the U.S. focused specifically on harnessing women’s enormous consumer clout for the benefit of the environment. Her Web site, www.biggreenpurse.com, encourages women to
“use your purse” to green the marketplace by choosing products whose use or manufacture have the greatest environmental impact.
Diane’s best-selling "Save Our Planet: 750 Everyday Ways You Can Help Clean Up the Earth" was featured on national television programs ranging from CNN Headline News to ALive with Regis and Kathie Lee. She has written for Good Housekeeping, The Washington Post, Family Circle, Self, Christian Science Monitor, Ladies Home Journal, Reader’s Digest, First for Women, Baltimore Sun, Country Living, MoveOn’s "50 Ways to Love Your Country" and many more. She is also the author of "Enough is Enough! The Hellraiser's Guide to Community Activism: How to Organize a Successful Campaign for Change," and "Beat High Gas Prices Now! The Fastest, Easiest Ways to Save $20-$50 Every Month on Gasoline."
Diane earned a master's degree from the School of Natural Resources and Environment at the University of Michigan. She is vice-chair of the board of directors for the Alaska Wilderness League, where she is part of the team working to protect America’s Arctic National Wildlife Refuge from oil drilling. She lives in the Washington, D.C., metropolitan area in the energy-efficient home she helped design and build more than 20 years ago.
